Before you start reading this blog, we would request you to do something for us, trust us, it won’t take so long, just a few seconds.
Be relaxed, close your eyes & just think of your favourite brands, you can select any three brands. When you recall these brands, you may or may not think about their services, but you will identify them by their names & logos. Correct?
Bingo! Think about it.
iPhone without the apple logo, MacDonald’s without the M alphabet logo with the red patch, Nike without its right-click, or Mercedes without logo. Brand identity is incomplete without the Logo.
‘Logo’ face of the brand
Yes, there are celebrities who represent different brands and mascots associated with brands. But Logo is the real face of the brand, one of the first thing consumers notices is the LOGO.
As we all know, first impression matters, a creatively designed logo connects consumers strongly & keeps attracting people.
A creative logo can be a visual treat:
Brand name & logo are the pillars of the brand, Specially for the visual look and feel of it.
Logo and design are the pillars of the entire business narrative, especially for Colours, tones and fonts can say more about the brand.
in seconds than marketers can sometimes say in hours! And this is a very aspect of storytelling that business custodians sometimes should not ignore. The logo and design are what customers remember for much longer after the initial brand interaction and purchase, so choose wisely and tell your story perfectly!
Brand recall and loyalty
One thing that everyone values the most, is consistency. And that’s something that an attractive logo promises for sure. Markets keep changing and needs keep updating but brands stay true to customers.
Popular brands like iPhone, Amul, and Johnson & Johnson are testament to this fact. The more customer interacts with you, the more they will l search for you, and logos are the simplest way to remember!
Stand out in the crowd:
In today’s competitive market, customers can make and break the market.
To build a strong connection with customers, quality of products, product presentation, online presence & service after-sale creates a huge impact on the client base.
Uniqueness in creativity is the first step in this direction.
For more on how to create attractive logos and create identities for your brand, get in touch with us!