This is an ambitious event for every corporate company. A company launches a new brand, its range of brand variants. It can also be a product launch. The launch event is for the company team and/or the market. This is, of course, the unraveling, the introduction of the new arrival in the repertoire of the company, a new additional feather in the cap.
The company has to present the brand in a larger-than-life extravaganza. The higher goes its scale, the higher goes it’s the projections and expectations post-launch. This in itself makes the brief for us to design the theme of the event.