Throughout the past two years, one of the most popular apps used by younger millenarians was Instagram. No wonder since its 2016 debut, Instagram consistently pulled in more than one billion users.
As we all know, Instagram’s visual layout allows users to see images, videos, Stories, and live streams from their accounts, Instagram has reliable benefits and entertainment factors.
After banning the popular app Tik Tok due to privacy concerns Instagram launched new audio and video editing features that are all most similar to what users would find on TikTok. This new combo of mobile features, which can be retrieved in the Stories section of the Instagram app, has been dubbed Instagram Reels.
What are Instagram reels?
Reels is an Instagram app feature that allows users to upload up to 30-second editable videos, sound dubbing & add effects before sharing in feed & Stories.
The Instagram Reels also include the following features:
Instagram includes features of augmented reality effects, transitions, and the capacity to speed up or slow down videos.
Audio attribution is one of the important features of Instagram. If a user uploads parent language, other users can overlay the sound in their videos while the app credits the original user’s account for it.
Shareability on the Instagram Feed, Explore, and your profile: Depending on the privacy settings of the user profile, users can share Reels with friends on their Stories or profile, or publicly in the Reels.
Only Handset: Unlike Instagram profiles and Stories, users can not view or upload Reels on a desktop.
How Instagram Reels works for Brand Awareness:
Showcase your business’s objectives and values:
Social Media is much more about connection and communication. Deliberately planned and created Reel videos can be one of the best ways for showcasing your brand’s objectives and values.
These reels can be successfully used to create an authentic brand voice that resounds with the brand’s target audience. Also, keeping some tips about the product will help to grab the user’s attention.
Highlight services and products:
Why should your people buy products from you? What makes your brand unique? What are the USPs?
Instagram reels are one of the attractive tools to cash in on fresh excitement and use creative video techniques to display products in action.
It can be used to bring out the best features of your product, that too without being monotonous.
For example, if you are a Jewellery brand, you can showcase one of your most popular neckpieces, earrings, or bangles while doing a dance trend.
Educate people about your products & services:
You can create short educational and how-to videos on how to do something awesome with your product or general tips related to your industry, so people will follow your account for more information & if they know they can relay on you.
Share behind the curtain scene:
With the Instagram short reels, brands can connect with the target audience at a more personal level.
And giving your audience a preview behind the scene is a correct way to make people feel individually attached to your brand. It is the most liked kind of content as people always want to know what’s happening behind the screen. You can use reels to show all the facts your brand faces in day-to-day life which will help develop an authentic relationship with your audience and bring genialness to your brand.
Keep eye on evergreen content:
It is not mandatory to create new content to attract your audience. You can share some old posts as well that performed well or deserved better engagement. You can also keep your social accounts on autopilot and simplify your content and sharing process.
“We recommend Reels as it is one of the creative ways for brands to find new customers on Instagram. Businesses of all sizes can take the lead of this new effectively entertaining format & connect with people easily.