The first thing you notice when you visit any website is the logo. It represents the brand, and it is necessary to have a responsive one that will fit all device’s screen sizes. It’s been proven that logos have a powerful psychological impact on people. Research shows that the brain cannot process any image without first having the proper context to understand them.
It is necessary to create an appropriate responsive logo design when designing a new business brand. This article is about some aspects you need to know about responsive logos.
A logo should be computable to all devices & screens. It must fit in all devices, whether a phone, tablet, or desktop computer. Website users nowadays are logging onto the internet through mobile phones. Many users have also redirected to smaller screens, and these screens require custom-fitted logos to ensure that the brand image looks its best. Therefore, responsive logos have become essential.
WHY RESPONSIVE LOGO?
A responsive logo is the smartest way to maintain brand identity. Here are some reasons why responsive logos are important:
Creative Logo Design:
A logo tells what a brand cares about and what the brand offers. A great logo will be recalled long after seeing it, but a bad one will stick in consumers’ minds for all the wrong reasons or simply people forget it.
Simplicity of Logo
Responsive logos are also clean, which is essential for keeping them simple and easy to remember. Too many characters in a logo can make it more troublesome for your audience to understand what you are trying to express. Keeping a simple logo will help customers more easily recall your business brand.
Responsive logos are dynamic and fluid. They perform well across multiple channels without losing their integrity as a brand mark. It is essential in today’s fast-paced world because it ensures that the logo stays relevant with changing technology and mediums from where they are accessed.
Here are a few responsive logos:
Adaptability of Logo
smart responsive designs look attractive on everything from websites to social media platforms and even visiting business cards! This gives more chances for brand visibility, which ultimately helps increase awareness of the business logo.
One great example of this is HP
Nowadays, brands have already started shifting their logos to fit in with responsive logo designs.
Initially, Starbucks had an elementary logo in brown color. Their next design initiate the siren picture, which was the new face of the brand. And later adopted to only use the siren as its iconic logo.
McDonald’s had a very jazzy logo initially. Though it might seem a bit young due to the font and color choices, it worked for a few years. However, McDonald soon shifted to mobile-friendly responsive logo to design. Their most recent design is all the simpler and more flexible.
The most important thing to remember is that a responsive website & logo are not just for the consumers. If brands want customers to choose their business over others, they must find and connect with the brand on any device.
This means considering how consumers’ preferences change based on their location – be it in an office building scrolling through social media posts or sitting at home watching TV. The most important thing here is, if your brand doesn’t have a responsive website, logo & another marketing plan yet, now is the time! And if you are looking for a reliable source, Pink Turtle can help with all your needs!