The Making of a Successful Event
In the new age, an event is not just a ceremony of sorts or a get together of people. It is a dramatized, designed act for a specific objective.
Events can be corporate presentations, brand launches, fashion shows, celebrity shows, shopping fests and more. Event Management is the application of project management from concept to execution. It can be on a large scale. Planning an event is a creative task. It’s a razzmatazz of lights, decor, music, and people. There is nothing quite like the buzz of delivering a live “show”.
Most people think event management is easy. Yet it is easier said than done. They think one has to just find a venue, come up with a gimmick which they think is an idea, get some food & drinks & send the invites out in time. Well, there is more to all this than it meets the eye. It requires insights in brand promotion, customer psychology, 3D design, music, and people management.
One has to consider the aspects of this entire gamut:
1. UNDERSTANDING-
What is the purpose of the event? What experience do we want people to have? Planning an event is impossible without clear objectives. It involves studying the brand, identifying the target audience, planning the logistics and coordinating the technical aspects at the planning stage itself.
2.SELECTING A VENUE –
Selecting a venue involves the consideration of Brand positioning, target audience, timeline, and seasonality. Most importantly it should consider the type and budget of the event. It involves research, cost negotiations & building working relationship.
3. ESTABLISHING TIMELINES –
An event has a storyboard sequence, a flowchart of milestone happenings. Determining what is to happen and when. Any large event involves time management, scheduling & coordination of other people’s activities, such as catering, digital & technological setup & venue preparation.
4. SOURCING & MANAGING SUPPLIERS –
Every event involves a range of suppliers, from lighting to catering. For this efficient management of all suppliers, ensuring they fulfil their roles on time and within the budget. This is essential to the success of the event.
5. MANAGING BUDGETS –
Delivering a great event is easy with unlimited funds but creative, problem-solving management is required to produce an event within a constrained budget.
6. MARKETING & COMMUNICATION –
It’s never a case, where you decide & they will come. Promoting an event requires marketing the promise of what the event will deliver. Today this involves various channels across social media & digital marketing.
7. POSITIVE & COOL ATTITUDE BY THE EVENT MANAGER –
This is like any other live program. One has to be positive, cool and prepared to make it, day in and day out in the event timeline. Lead the team enthusiastically, energetically.
Event management- you have to visualize it, believe it and so make it!