Good Photography can improve conversions on your E-commerce Website
The human ability to touch, smell, taste, hear, and otherwise sense a tangible product, you can offer images and descriptions. Good photography can act as stand-ins for missing senses, helping customers understand what they’re buying even though they can’t pick it up, touch it, and interact with it.
When you open an e-commerce website which thing do you notice first? “image” would be your answer. Research says people remember 80% of what they see it means visual communication is better than text. Usually, people also want to touch it, hold it, or take it for a spin. You really can’t do those things online so, to compensate for all of that, you need to work twice as hard to make your products come alive via excellent photography and graphics.
Imagine you are randomly scrolling your Instagram feed and some clothing e-commerce website Ad comes which has a great image of the girl wearing a T-shirt. You will get tempted to buy that because you’ve seen a good-looking model wearing that T-shirt and the photographer used well lighting to make that photo more appealing.
Hence, nowadays every e-commerce website have started giving preference to good product photography because it gives a visual of what user thought and what he wants. It creates better communication between the user’s thoughts and the website.
White background image: Lifestyle & Product
White background image work more as an informative image. A white background image is used to show all the sides of the product (front, side, back). For which we can’t rely on lifestyle shoot. For example, If a user is looking for a dressing table he would like to see all the sides of the table like what is the thickness & Size of the product? (show him size by using graphic element). These things give them an estimated idea of how much the product will consume their house space.
Like lifestyle, product image shows to a user how to use the product or how to showcase/present it. For example, if someone wants to buy cushions and you show them an image of cushion with some nicely arrange decor photo such an image will help to seek the attention of a user and in some case, the user will look forward to buying that product which you arrange around the cushion. This is always a good deal right? user comes to buy one product and ends up buying more.
This is how it works, you have to up your game once you have attracted consumer with a photo then you need to add white background image which has a different angle of the particular product to gain more traffic on your website.
Why multiple angle Images are required?
Consumers can’t decide to buy a product by watching only one angle of the product. He needs some basic angle aspect to create a 3D image of the product in his mind for example you want to buy a mobile phone and you go to a mobile store, where you are handling the product physically so you can check the product width and another thing of the product then you will decide to buy that product. In online shopping the case is different, you have to give the consumer all information of the product as much as you can because your customer is sitting at home so one bad move and boom you have lost him.
Product photography offers a wonderful opportunity to present your products and your business in the best possible light. Your photography and product copy should be working together to improve the conversions.
At Pink Turtle, Considering all the facets of advertising we craft strategies and campaigns that help our clients outdo their previous numbers of sales and performance. Here, at Pink Turtle, we constantly keep on upgrading our methodologies to stay relevant with the current trends and tools for fetching the best results possible for brands associated with us.