When it comes to boosting your business, your website is its shop window. Your website is there to showcase your product or service’s unique features and explain to potential customers why your business is their right choice. But like a shop window, displays aren’t everything. If you don’t prioritize security and maintenance, your website can do more harm than good, putting off potential prospects and causing a host of issues if it becomes at risk of attacks.
You wouldn’t leave your office unlocked, so why leave your website to fend for itself? The solution to an online world of constant threats is to invest in the regular maintenance of your website.
What can happen if we don’t maintain the website:
As technology grows over time, Website software and plugins can become outdated if they are not regularly maintained. This is because updates bring a range of security patches to stay on top of potential bugs or issues that could expose vulnerabilities in your website. The last thing you want is for attackers to take down your website, and if you run an e-commerce business, time means money. Without a correct plan or security internet in place for issues like these, you can experience remarkably more downtime, which can cause a major problem for your business if it depends on online sales.
The risk is not just limited to e-commerce websites. If your website functions as a brochure for future customers and partners, an attack can prove disastrous for your reputation. Many hackers have the knowledge and technology to completely replace your website with any kind of material they choose, potentially stealing payment information from customers or changing the information on your website to something you would rather not endorse.
Make your website more secure:
As technology is constantly changing and updating, your website software needs to do the same to improve features and ensure it works as well as when you start it. Your website is the most important online hub for your business and therefore requires good care to make sure it continues to perform well and is safe from threats.
To protect your website from attacks and aim to prevent downtime from bugs and unexpected issues, you need to invest in a regular maintenance package. A maintenance package can also be more cost-effective, helping to prevent issues and pick up snags on a regular basis rather than paying for larger and more costly issues as they happen.
At Pink Turtle, we offer a Website Maintenance Plan that will help provide your website and its functionality with the all required safety net. Our web maintenance packages allow you to rest assured that we are continuously checking your website and plugins for updates, installing them efficiently and regularly checking for issues before they happen.
Importance of web care plan
You can implement a Web Maintenance Plan with us if you are launching a brand-new website or whether you would like to update and protect a live one. Once your website is on the Web Maintenance Plan, we will work regularly to secure it against attacks and ensure it is performing at its best. Not only is it important for us to ensure that your website remains up to date, but we will also continually monitor traffic volume and bandwidth to prevent any downtime. Downtime can occur if the site becomes heavy because software becomes out of date, or if your traffic volume is higher than your allocated disk space. This can be caused by your website growing over time, for example, if you regularly upload new photos and videos to your blog page.
A full list of what is covered in our Web Maintenance Plan is as follows:
- Software updates – secure against attacks Third-party extension updates and security checks
- Data from checks
- E-commerce checkout performance
- Spam prevention
- Multiple web browser and device updates
- Weekly backups of database files and storage
- Real-time security monitoring and malware prevention/removal
- Real-time vulnerability monitoring
- SSL certificate renewal and monitoring
Web Maintenance Plans provide our clients with peace of mind that their website is always up to date, safe, and secure. Our expert team of developers will perform updates and checks on your site and can upgrade your plugins to ensure security updates are supported continuously. Not only this, but our web care plans come with other features, such as spam prevention, SSL certificate monitoring, uptime monitoring, and e-commerce checkout performance to name a few.
Don’t wait for disaster to strike. Find out more about implementing a Web Maintenance Plan for your business by calling us, Pink Turtle, Pune